gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

GRETEM8BEC

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

• （为引人注意或诱人购买而搞的）花招，把戏，噱头
  an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
  1. a promotional/publicity/sales gimmick
     以推销 / 宣传 / 销售为目的的花招

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英英释义

noun

• any clever maneuver
  1. he would stoop to any device to win a point
  2. it was a great sales gimmick
  3. a cheap promotions gimmick for greedy businessmen
  Synonym:devicetwist
• something unspecified whose name is either forgotten or not known
  1. she eased the ball-shaped doodad back into its socket
  2. there may be some great new gizmo around the corner that you will want to use
  Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
• a drawback or difficulty that is not readily evident
  1. it sounds good but what's the catch?
  Synonym:catch

双语例句

• They give away free gifts as a marketing gimmick.
  他们免费分发礼物，作为一种营销手段。
• But the contextualization of worship is more than a gimmick to make worship interesting.
  但是崇拜处境化的目的，不只是为了使崇拜有趣和丰富而已。
• I hope you're enjoying the hard times Barack Obama has brought with his hope and change gimmick.
  但愿你能悦纳和享受这个困难时期新总统的花招，所谓希望和改革的政策。
• The exhibition is informative, up to date, and mercifully free of gimmicks.
  这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。
• We are used to consider circus an easy genre and if a poster says "A unique show with predatory apes – hamadryas baboons" we will just smile to this "promotional gimmick".
  我们所运用的思考马戏容易流派和海报，如果说“与类人猿独特的掠夺性展示-狒狒狒狒”我们只是微笑，这个“噱头”。
• A gimmick or a first-mover advantage?
  它到底只是个噱头，还是先发优势？
• Otherwise I would have had to make up a unique ID ( not as natural as for the top-level resources), used XPointer in an rdf: about attribute, or some other gimmick.
  否则，我就不得不构造一个唯一的ID（不像顶级资源那样自然），并在rdf：about属性中使用XPointer，或某个其他技巧。
• Some may say this is a gimmick to attract attention to the various business schools.
  一些人可能会说，这是商学院吸引人们关注的伎俩。
• He dismissed the event as just a publicity gimmick.
  他不理会这件事，只当它是一种宣传手法。
• The tax cut is widely disparaged by senators from both parties as a budget gimmick.
  两个党派的参议员们普遍对作为预算噱头的税收削减嗤之以鼻。