gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• If you want a problem solved, beware politicians bearing gimmicks.
  如果你希望问题得到解决，就要小心那些玩弄花招的政客。
• Well-worn horror tropes also have provided a laundry list of gimmicks filmmakers need to work around& or use to misdirect audiences anew.
  已经被用滥的恐怖手法也提供了一长串电影导演需绕开或者用来重新误导观众的招数。
• The company, insisted its president, was about technological innovation, not gimmicks.
  总裁坚持说，公司是研究技术革新，而不是玩花招。
• By focusing on your skills rather than gimmicks, you also won't have to worry about offending people who celebrate different holidays.
  将求职重点放在你的技能上而不是耍小聪明上，另外，你也不想冒犯那些庆祝的节日不同的人。
• There are many satanic gimmicks, which deceptively present only part of the truth, and they are always bestsellers, because Satan knows that undiscerning people always gravitate toward evil.
  撒旦的诡计有很多，其手法是只讲出部分真理，并且他们往往是最畅销的，因为撒旦知道没有辨别能力的人们总是容易堕向邪恶。
• You can say these are just gimmicks, but what about the ambience?
  你会说这些只是一些噱头，但是它的大空间怎么样？
• He didn't favor trends or gimmicks.
  他不喜欢流行趋势和噱头。
• A flashy expensive car with all sorts of gimmicks like self-winding windows.
  装置有各式小革新如自动升降窗的豪华昂贵汽车。
• He is full of gimmicks.
  他很有手腕儿。
• If you start by producing a standard CV then you will be sure to have the basics right; get the content right before focusing on the design. The content and the presentation are more important than design gimmicks.
  假如你打算制作标准型简历，那一定要保证基本的东西是对的：在设计之前要先确保内容正确，内容和展示文稿比设计噱头更加重要。